I'm Hoang Le — a Senior Frontend Engineer from Ho Chi Minh City, Vietnam, specializing in complex React applications, design systems, and AI-powered platforms. I transform complex systems into simple, intuitive experiences. I believe great software is built on clarity: clear thinking, clear structure, and a clear sense of purpose.

Over 5 years, I've worked across AI startups, product teams, and outsourcing companies. Currently at GEN building an AI media generation platform — from Vidsheets (spreadsheet-based batch video production) to workflow editors and Web3 auth. Previously at Employment Hero, I led frontend architecture for a 4-developer squad and drove a 50% reduction in onboarding setup time.